How We Turned Email Marketing Into a 6-Figure Revenue Source for 4 Clients in Less Than 6 Months

Across e-Commerce, Personal Development, Info-Product, and Health/Wellness With Our "Email Ascension" Approach

• Unlock Your $100K Email Strategy

You only need 3 things to make 50% of your revenue from email.

By Safwan Tukdi

Well executed email marketing will double your business.It only requires 3 things:A system to generate new email leads
Consistent weekly content campaigns
Basic optimized flowsHere’s how to set it all up:A system to generate new email leadsIncoming subscribers are the lifeblood of your business.Send your website and social traffic to your email list.This lets you market to them directly so they you don’t have to rely on them to remember you and come back.Consistent weekly content campaignsMost business owners overthink this.But email is just another content game.Some emails will produce tons of opens, clicks and sales, others won’t.Volume lets you find the winners, learn what works, and double down.Basic optimized flowsThese emails are set up once and make you sales forever.The 3 core flows are:Welcome sequence
Abandon cart/checkout
UpsellIf your email marketing strategy includes all three of these elements, you’re doing better than 99% of businesses.Get enough leads and email will double your business on autopilot.If you don’t have these set up…A/B tests, segmentation, and ads are gonna be a waste of your time.Build the basics first.If you want us to write emails your audience likes and build you a system that finds winning emails and patterns quickly (so you can turn more traffic into sales and scale on autopilot), click here to email us and set up a short discovery call.

The Only Subject Line Advice You'll Ever Need

By Safwan Tukdi

The only “subject line secret” is that it needs to open a loop in your readers brain.No special template, prompt, or formula matters.But…there are some easy, go-to open loop strategies you can use to consistently maintain high open rates and get your products and offers in front of interested readers again and again.Here’s are my favorite one:1. Tease a problem.Poke at your readers pain and imply that the solution is inside.Ex.Do this is your email list keeps ignoring what you sendHere’s why your emails aren’t producing salesThis strategy will 9x your email optin rate1. Imply a storyStart a story and make your readers want to know what comes next.Ex.No one opened my emails until…I will never make this work mistake againHow I got cast in Deadpool and Wolverine1. Use “how, when, why, what, who, where” languageThese words automatically imply a solution or answer to a question.Ex.How to get 700+ email subscribers in one dayWhat to actually say in your welcome emailWhy no one wants your lead magnetWhat you shouldn’t do is use full, standalone, or boring statements that don’t invoke curiosity.I ignore emails in my inbox everyday that don’t open any loop in my brain, like:“Our spring sale is here!”“Introducing belt squat attachment”“Nothing changes if nothing changes.”The point of your subject line is to create curiosity and make someone want what it suggests they’ll find inside.And what humans want are:StoriesSolutions to problemsResolutions to open loopsDo this in your subject line and you’ll have infinite chances to put your products and offers in front of loyal readers and prospects.If you want us to write emails your audience likes and build you a system that finds winning emails and patterns quickly (so you can turn more traffic into sales and scale on autopilot), click here to email us and set up a short discovery call.

How to 9X Your Email Optin Rate:

By Safwan Tukdi

Want your email optin rate to explode like this?

It's easy - and you don't need to increase traffic to your website, get more engagement on socials, or run ads.All you have to do is change the way you communicate with and promote your email list/lead magnet to your existing followers and website visitors.Here's how:1) Offering your lead magnet or email list for free isn't good enough. Whatever you offer in exchange for signing up to your list (which doesn't always have to be a lead magnet - good emails alone are a valuable reason to sign up to an email list) needs to be something your reader actually values.2) How do you find out what your reader values? Identify their big problems and sub-problems. Big problems: the major goal they are trying to achieve. Sub-problems: the individual obstacles in the way of achieving that goal. Example: The big problem is "I want to lose 10 pounds of fat." Sub-problems would be "I don't know how to train right, I don't know how to eat right, I don't want to give up my favorite foods, eating healthy is too expensive, I hate working out, etc."3) Now create a lead magnet or write an email to your list where you teach people how to overcome the big problem, by offering a solution to the sub-problem. Example: "How to make healthy eating affordable so you can lose that 10 pounds of fat."4) Share that lead magnet or email with your audience. Use a simple copywriting framework to demonstrate that it's a solution to a problem. Example: 'Everyone says losing fat is about 'eating right.' But how are you supposed to do that if healthy food is too expensive? There's actually a solution: you just have to know WHAT to buy, WHERE to buy it from, and WHEN to buy it. Once you learn the right way to shop for healthy ingredients, it actually only ends up costing you $10-$15 per day to eat healthy, lose fat, and get your confidence back. I made you a free guide that teaches you exactly how to do this - including what ingredients to look for, where to buy them from, and how to cook them up into a variety of delicious meals. The best part is that this guide is totally free - but only for the next 24 hours. Click the link in my bio to download it right now."Your email list is a product just like any other and has to be "sold." Just cause it's free doesn't mean people are gonna buy it.Find your audiences problems, solve those problems, and position your email list/lead magnet as the solution to those problems to instantly turn more traffic into email subscribers.And once they're in your email funnel, use the Email Ascension system to extract revenue from them month over month, completely on autopilot. (Or, click here to have us do it all for you to you can turn email into a 6-figure revenue asset completely hands off).

A/B testing emails is overrated...here's what to do instead:

By Safwan Tukdi

Abandoning A/B tests is basically sacrilege in marketing.But...it's resulted in better long-term engagement and revenue for Email Ascension clients.Here's why:A/B tests limit the better test to 50% of your audience (unless you're using an ESP like ConvertKit that ends the test early in the campaign.)A/B tests also limit the scope of what you're learning to 1 email against another email.The faster way to learn is to test a pattern against other patterns - that's why you should use a 30-60 day sprint test instead.It's kinda like a broader A/B test, but reveals high level patterns quickly.Here's how:1) For the next 4 weeks, send 4 emails a week.2) Send your emails at different times and different days. Have a completely unpredictable pattern here.3) Try a wide variety of subject line, CTA, body copy, angle, email length, email hook, PS, content style, content type, and personalization strategies across the 16 emails. Randomize this. (During this period only, you actually can use the A/B test feature, but only if you have a large enough email list - 10K contacts or more).4) After 16 emails, look for patterns across all the variables. Find the top 2-3 patterns associated with engagement and revenue. For example, say your emails that used a "how to" subject lines produced the most engagement, emails that had a longer call to action produced produced the most clicks, and emails that shared stories produced the most revenue.5) Verify those patterns. Send 4 emails for the next 4 weeks again. This time, half the subject lines will be "how to" based; half the emails will feature a long call to action; and half of them will feature stories.6) Continue to change up all the other variables that didn't make the cut for the top 2-3 patterns.7) After the second round of 4 weeks, see if the patterns you identified in step 4 held up. If they did, despite changing up the other variables from email to email, you've found an overarching pattern in your audience.For example, say the "how-to" subject lines and story emails continued to outperform standard subject lines and standard emails, but the long CTAs didn’t continue to outperform short CTAs.Now we know that "how-to" subject lines and story based emails make us more money, and that longer CTAs don't make a huge difference.8) Adjust your email marketing strategy to heavily lean into "how-to" subject lines and story based emails. Your engagement and sales through email will go up across the board.This type of testing quickly reveals high-level patterns to amplify all of your future email marketing, instead of just showing you how individual campaigns stack up 1 on 1.There is a major caveat here: sending emails at this volume with no predictable pattern for weeks at a time becomes frustrating for email subscribers - unless they enjoy the email content.That's because the one throughline we've learned while automating email marketing for clients since 2020 is that good emails get read. When you send enjoyable, educational, entertaining emails that your audience likes, they'll accept a high volume of emails, at all different times, with a lot of pitching.In other words, the quality of your email content directly dictates what you can and can't get away with.Bad emails = easily and frequently piss off subscribers.Good emails = do whatever you want and still keep your readers' loyalty.This approach to email marketing is how we helped a professional development coach quickly identify that "how to" subject lines created way more engagement and CTAs in the PS portion of the email generated way more interest in his offer. We used an expedited version of this process and went from under 0.5% clicks and little sales to a 4x increase in clicks and over a 200% increase in sales in less than 2 weeks.And we can do the same for you, as long as you qualify for Email Ascension.If you want us to write emails your audience likes and build you a system that finds winning emails and patterns quickly (so you can turn more traffic into sales and scale on autopilot), click here to email us and set up a short discovery call.

This is not a good welcome email (watch me transform it)

By Safwan Tukdi

This is the welcome email Dr. Ken Berry is sending after someone opts in to his lead magnet.The design is pretty...but there’s a ton of room for improvement:

His email is all about the lead magnet, and not about the email list and his brand itself.But the true purpose of a welcome email is to create future buy-in for emails.If you can do this, you earn infinite opportunities to convert prospects in the future, cause you know they’ll keep reading marketing emails from you.Here’s how to fix it:Tease the lead magnet, but don’t deliver it immediately.Since someone just signed up to get the lead magnet, you need to make sure you follow-up on the promise, but not let them exit the email without reading the whole thing.My favorite strategy to do is is simple. Say:“The {guide} I promised you is at the bottom of this email. But before you get to that, you need to know something:”Give subscribers a reason to read future emails.Subscribers won’t read your future emails just because they’re the “first to know” about new offers.Especially new subscribers who haven’t decided if they’re even fans of the brand yet.If you want them to read future emails, you need to tell them why opening your future emails will benefit them.Here’s how:Present your emails as a way to overcome a problem or achieve a goal.For Dr. Berry, this is what that looks like:“I founded PHD with one goal: to help people live healthier lives with optimized nutrition.That’s why I’ll send you regular emails on how to eat to burn fat, reduce inflammation, and boost energy.”Lastly:Set expectations.This is where you need to tell email subscribers what to expect.The secret hack here is to tell them to expect promotional and sales content. If you’re upfront about this, they won’t be blindsided and will trust you more.Then, you deliver the lead magnet and tell them when to expect the next email in your welcome sequence (the story email).When you put it all together, this is what a well optimized welcome email that creates readership and establishes a good relationship looks like for Dr. Ken Berry’s brand:

With a little bit of strategy, you can deliver the lead magnet and set up your new prospects to read future emails.When they read future emails, you get to make more pitches.And when you make more pitches, you get to learn, identify sales angles, and make more sales, FASTER.If you want us to write emails your audience likes and build you a system that finds winning emails and patterns quickly (so you can turn more traffic into sales and scale on autopilot), click here to email us and set up a short discovery call.